Monthly Archives: November 2010

Saving Valuable Time & Money

I’m sure we would all agree that staying abreast of the latest industry trends, technologies and product innovations is critical, especially in today’s challenging economy. However, doing so can be quite challenging and time-consuming. There are a wealth of good … Continue reading

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Are You Linked, Tweeting, Posting and a Follower?

These days, social media is one of the key ways brands nurture relationships with their loyal customer bases. In a lot of ways, a brand’s social media presence can serve as an indicator of the health and strength of a … Continue reading

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Two New Kids On The Block

As most converting professionals know, there are two major new players in the converting marketplace these days – Converting Quarterly Magazine and ICE USA. Converting Quarterly (CQ) is the official technical magazine of AIMCAL and was created to serve as a … Continue reading

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What Does The Industry Want In A Trade Show?

Who said shows are in decline?  In the past few weeks I have visited three converting relevant shows on both sides of the Atlantic (Labelexpo, Rosemont, IL; K, Duesseldorf, Germany; Packexpo, Chicago, IL) and they all had something in common- … Continue reading

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How Important Is Educational Opportunities To A Trade Show?

I was talking the other day with a converting colleague when he said, “Companies want and need to see a return on their investment — or at least some solid numbers to justify why they’re going to trade shows.”  I … Continue reading

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